公共数字文化服务有效供给问题与对策——以湖南为例

Problems and Countermeasures of Effective Supply of Public Digital Cultural Services——A Case Study of Hunan Province

旨在研究探讨湖南省公共数字文化服务在供给有效性上存在的问题。采用网络调查、访谈法和问卷调查方法,对湖南省公共数字文化服务供给现状、公众利用与需求情况进行调查分析,对比发现湖南省在公共数字文化服务宏观制度建设、设施建设、特色资源与服务建设等方面虽取得了一定的成绩,但仍存在着知晓度和利用率低、资源整合程度低、缺少需求调查和反馈评价、社会参与不足、供给滞后等问题,实现有效供给应加强宣传推广、加强资源整合、以需求为导向、激励社会参与、重视创新、打造优势特色服务。

This paper aims to study the problems in the availability of public digital cultural services in Hunan Province.It investigates current situation of public digital cultural service supply and the public use and demand by means of network survey,interview method and questionnaire survey method. The survey shows that there are some achievements of Hunan’s public digital culture in macro-systems,facilities construction,featured resources and services,but still shortcomings such as low awareness and utilization rates,low level of resource integration,lack of demand surveys and feedback,insufficient social participation,and lag in supply. Therefore it’s necessary to strengthen publicity and promotion,enhance the integration of resources,take the demand-oriented approach,encourage social participation,attach importance to innovation,build characteristic services,and improve follow-up management system.