十堰名片“丹江水”更名之思考

Thoughts on Renaming of Shiyan Business Card “Danjiang Water”

从全国层面来看,“丹江水”是“丹江口水库之水”的简称。“丹江口水库”不能更名,要继续深化十堰和丹江口水库、南水北调的联系;“丹江水”不用更名,要统筹规划好“丹江水”品牌的宣传和运用;对丹江口水库的“汉库”部分命名为“沧浪海”,加大对汉水沧浪文化的研究和宣传,并在丹江口库区旅游产业发展中实施多品牌战略,助推十堰市“一心两翼三高地”的区域和业布局落地。

“Danjiang Water”is the short name of“Danjiangkou Reservoir”.The name of“Danjiangkou Reservoir”cannot be changed because it is necessary to deepen the connection between Shiyan and Danjiangkou Reservoir with the South-to-North Water Diversion Project.The name of“Danjiang Water”need not be changed because the publicity and application of this brand should be well planned.The“Hanku”part reservoir should be named as“Canglanghai”,and the research and publicity of“Han Water”and“Canglang”culture should be deepened and broadened.The government should apply multi-brand strategy in the development of tourism industry in Danjiangkou Reservoir area.It can help to form its industrial layout of“One-heart,Two-wings and Three-highlands”of Shiyan City.