摘要
随着人民生活水平的提高,消费者对产品的质量要求也越来越高,这就对我国冷链物流产业提出了更高的要求。而随着当前市场需求逐渐朝着小批量、多样化转化,铁路运输已经成为了冷链物流运输中的软肋。为了能够发挥铁路运输的冷链物流优势,针对铁路冷链物流存在的问题,提出搭建公共服务平台,并采用协同运作的运营模式,并与互联网相结合,在销售配送阶段采用"线上+线下"的O2O平台运营模式,减少了冷链物流过程中的成本,促进铁路更好的为社会服务。
With the improvement of people’s living standards,consumers have higher requirements on product quality,which puts forward higher requirements for China’s cold-chain logistics industry.With the transformation of current market demand gradually towards small batch and variety,railway transport has become weak in cold chain logistics.In order to make full use of the advantages of railway cold chain logistics,this paper proposes to build a public service platform focusing on the existing problems,and employ a collaborative operation mode,which is integrated with the Internet.During the course of sales and distribution,the O2 O platform operation mode of"online+offline"is adopted,which reduces the cost in the process of cold chain logistics and promotes the railway to serve the society better.
作者
靳小飞
兰建华
徐学才
孙逊
JIN Xiaofei;LAN Jianhua;XU Xuecai;SUN Xun(Huazhong University of Science and Technology,Wuhan 430074,China;China Railway Siyuan Survey and Design Group Co.Ltd,Wuhan 430063,China)
出处
《综合运输》
2019年第10期63-69,共7页
China Transportation Review
基金
中铁第四勘测设计院集团有限公司科技研究开发计划(2016K14-1)
关键词
互联网+
铁路冷链物流
运营模式
服务平台
Internet plus
Railway cold chain logistics
Operation mode
Service platform