互联网+背景下铁路冷链物流运营模式探讨

Operation Modes Exploration of Railway Cold Chain Logistics Based on Internet Plus

随着人民生活水平的提高,消费者对产品的质量要求也越来越高,这就对我国冷链物流产业提出了更高的要求。而随着当前市场需求逐渐朝着小批量、多样化转化,铁路运输已经成为了冷链物流运输中的软肋。为了能够发挥铁路运输的冷链物流优势,针对铁路冷链物流存在的问题,提出搭建公共服务平台,并采用协同运作的运营模式,并与互联网相结合,在销售配送阶段采用"线上+线下"的O2O平台运营模式,减少了冷链物流过程中的成本,促进铁路更好的为社会服务。

With the improvement of people’s living standards,consumers have higher requirements on product quality,which puts forward higher requirements for China’s cold-chain logistics industry.With the transformation of current market demand gradually towards small batch and variety,railway transport has become weak in cold chain logistics.In order to make full use of the advantages of railway cold chain logistics,this paper proposes to build a public service platform focusing on the existing problems,and employ a collaborative operation mode,which is integrated with the Internet.During the course of sales and distribution,the O2 O platform operation mode of"online+offline"is adopted,which reduces the cost in the process of cold chain logistics and promotes the railway to serve the society better.