《谢谢你陌生人——慧眼》人称指示语的语用分析

An Pragmatic Analysis on Personal Deixis in Thank You Stranger-Insight

999感冒灵系列公益广告《谢谢你陌生人——慧眼》以其形式新颖、巨大感召力引起社会关注,丰富的人称指示语修辞运用功不可没。其中,人称指示语富有特色的表现形式以普通名词和描述性名词短语分别指代第一、第二、第三人称,人称指示语转变的同时引导着人称视点的转变,凸显听话人感受,构建文本语境,实现表亲密、威胁、拉拢等语用效果,扩展了人称指示语语篇功能。

The 999 Ganmaoling serial public service advertising Thank You Stranger-Insight raises public concern for辻s new form and charisma.The use of person deixis makes a great contribution.Person deixis replaces the first,second and third person deixis with proper noun and appellation.Meanwhile,the change of person deixis leads to that of personal view,makes listener's feelings prominent,constructs textual context,and shows intimacy,threat,pleasing functions,and extends the research of textual function of person deixis.