跨文化传播视阈下中国文化产品对国家形象的影响——基于韩国4校大学生的抽样调查

The Impact of Chinese Cultural Products on National Image from the Perspective of Cross-cultural Communication ——A Sample Survey of Four Korean College Students

跨文化传播是在人类文化共同性的基础上,将本民族文化融入世界文化当中,由此获得其他国家对本国的认同感。因此研究国家形象的跨文化传播是提升中国国际竞争力的紧迫需要,也是以此来达成“一带一路”人类命运共同体的国际共识。中韩两国历史文化悠远,交流频繁,青年人肩负促进两国未来交流的使命,以韩国在校大学生为对象,突出中国文化产品好感度对国家形象的影响关系,不仅可以找出文化产业在提升国家形象道路上不断努力的方向,也可以为中国国家形象建构及跨文化传播提供恰当的视角。

Cross-cultural communication is based on the commonality of human culture,integrating the culture of the nation into the world culture,thus obtaining other countries'recognition.Therefore,the study of cross-cultural communication of national image is an urgent need to enhance China’s international competitiveness,and also to achieve the international consensus of“Belt and Road”human interest community.China and South Korea have long history of frequent culture exchanges and young people shoulder the mission of the future communication between the two countries.This research focuses on university students in South Korea and studies the influence of Chinese cultures on national image.It can not only find out how to improve national image with the help of Chinese cultural products but also provide appropriate view of building national image and intercultural communication.