湖南电台在融媒体建设过程中的系统思考和实践

The systematic thinking and practice of Hunan Radio in the construction of medium fusion

本文阐述了湖南电台在融媒体建设过程中的系统思考和实践,以建设在公有云基础上的微信微博矩阵为突破点,探索和建立结合传统广播和新媒体优势的广播融媒体生产平台;并以国庆70周年融媒体大型系列报道为抓手,灵活运用广播融媒体平台摸索更大范围融媒传播的方法和手段。

This paper describes the systematic thinking and practice of Hunan Radio in the process of the construction of media convergence,taking the construction of the matrix of WeChat and Microblog based on public cloud as a breakthrough point,exploring and establishing a broadcasting and medium fusion production platform combining the advantages of traditional broadcasting and new media.Taking the 70th anniversary of National Day as the starting point,explore a wider range of media dissemination methods and means by flexible application of broadcasting and media fusion platform.