苏格兰格纹的多元内涵及其在品牌服装的运用

Multiple connotations of Scottish Tartan and its application in garment brands

文章以苏格兰格纹为研究对象,采用文献查阅和对比分析的研究方法,介绍了其特征、内涵、区别化的历程和欧美品牌对苏格兰格纹内涵的多元解读。研究发现,苏格兰格纹没有呈现出全世界同一化的现象,而是不断地被区别化,衍生出不同的涵义。通过分析可以总结出,苏格兰格纹在不同历史阶段、不同地域、不同服装品牌中展现出的不同内涵,是不同历史时期下,不同地域的人们的民族意识和精神风貌的体现,更是时代不断发展下的经济、政治的间接产物。对苏格兰格纹的研究,为当下流行的格纹创新设计提供灵感来源与思路。

The article takes Scottish Tartan as the research object, and uses the research methods of literature review and comparative analysis to introduce its characteristics, connotation, the process of differentiation and the multiple interpretations of Scottish Tartan connotation by European and American brands. The study finds that Scottish Tartan does not show the phenomenon of worldwide homogenization, but is constantly differentiated and derives different meanings. Through the analysis, the article can conclude that the different connotations of Scottish Tartan in different historical stages, different regions and different clothing brands embody people’s national consciousness and spirits in different historical periods and different regions, as well as the indirect product of economy and politics under the continuous development of the times. The study on Scottish Tartan provides inspiration source and thought for innovative design of current popular Tartan.