O2O模式下图书馆阅读推广的创新与发展

Innovation and Development of Library Reading Promotion under the O2O Mode

随着信息技术的迅速发展,O2O模式给图书馆的创新发展带来新机遇。互联网时代O2O阅读是图书馆阅读推广的新方向,分析了图书馆开展O2O阅读的优势以及图书馆实现O2O阅读推广所采取的策略:建立掌上图书馆、充分利用二维码技术和入驻社交平台等,最后指出O2O模式下图书馆阅读推广的创新发展路径。

With the rapid development of information technology,O2O mode brings new opportunities to the development of libraries.In the Internet era,O2O reading is a new direction of library reading promotion.This paper analyzes the advantages of O2O reading in libraries and the strategies adopt by libraries to promote O2O reading,such as establishing a handheld library,making full use of two-dimensional code technology and entering social platforms.Finally,the paper points out the innovative development path of library reading promotion under O2O mode.