中美两国旅游服务贸易国际竞争力比较研究

Comparative Study on the International Competitiveness of Sino-US Tourism Services Trade

对中美两国旅游服务贸易国际竞争力的比较研究发现:旅游产品品质、环境安全、服务水平、人民币汇率、政策支持等因素是造成中美两国旅游服务贸易客源消长差异的主要原因。借鉴美国旅游服务业发展的经验,中国应采取充分挖掘旅游资源、优化旅游品质结构、加强旅游形象宣传、改善旅游服务设施、加大旅游业政策扶持力度等策略,进一步提升中国旅游服务贸易国际竞争力。

Compared with the international competitiveness of tourism services trade between China and the United States through the IMS、RCA and the Trade TC index. It found that the tourism quality structure,environmental safety,service level,RMB appreciation,policy support caused the difference between the growth and decline of tourism services trade between China and the United States. It is proposed that China should make full use of tourism resources,optimize the quality structure of tourism products,improve the tourism service infrastructure,promote the national tourism image,and increase the support of tourism policies to enhance the international competitiveness of China’s tourism service trade.