博物馆互动游戏型文创探析——以南京博物院“竹林七贤”日历设计为例

AN ANALYSIS OF INTERACTIVE GAME CULTURE AND INNOVATION IN MUSEUMS——A CASE STUDY OF "BAMBOO FOREST SEVEN SAGES" CALENDAR DESIGN IN NANJING MUSEUM

博物馆文创是参观的延续和深化,融娱乐体验与文化教育于一体的博物馆文创形式越来越受欢迎。为了进一步拓展博物馆文创产品的创新形式,以南京博物院经典藏品《竹林七贤与荣启期》画像砖为原型,进行“竹林七贤”主题互动日历设计研究。该设计将动手拼装游戏和线上互动APP相结合,探索了博物馆文化、教育和游戏相融合的文创设计方法。结论是博物馆文创产品的价值增值在于体验性环节的设计,将游戏化、互动性因素注入文创设计中,有利于深入挖掘博物馆资源,促进文化的传播。

Museum culture and innovation is the continuation and deepening of visiting.The form of museum culture and innovation integrating entertainment experience and culture and education is becoming more and more popular.In order to further develop the innovative forms of cultural and creative products of the museum,the design and research of the interactive calendar with the theme of"seven sages of bamboo forest"was carried out by taking the picture brick of the classic collection Seven Sages of Bamboo Forest of Nanjing museum as the prototype.The design combines hands-on games and online interactive apps to explore the cultural and creative design method that integrates museum culture,education and games.The conclusion is that the value increment of cultural and creative products of museums lies in the design of experiential links,and the integration of gamification and interactive factors into cultural and creative design is conducive to the in-depth exploration of museum resources and the promotion of cultural transmission.