美国艺术博物馆衍生品的设计开发

DESIGN AND DEVELOPMENT OF DERIVATIVES OF THE AMERICAN ART MUSEUM

研究美国艺术博物馆衍生品发展现状及其设计开发策略。通过实地考察和文献研究,从设计角度挖掘美国艺术博物馆衍生品繁荣发展的原因,以品牌化思维、多元化开发和高品质设计三个维度论述其设计开发策略,并结合实例分析。美国艺术博物馆衍生品的设计开发体系完善、创新性强,其成功经验为中国提供了良好借鉴,有利于抛开国内对于博物馆衍生品就是旅游纪念品的传统定位,开拓设计思路,增强艺术博物馆活力。

To study the status of American art museum derivatives and its design development strategies.Based on field study and literature research,to explore the reasons for the prosperity of American art museum derivatives,to discuss the strategies in terms of brand thinking,diversified development and high-quality design,and to analyze the situation with examples.The design development system of American Art Museum derivatives is sound and innovative.Its successful experience provides a good reference for China,which is conducive to abandoning the traditional positioning of museum derivatives as tourist souvenirs,exploring design ideas and enhancing the vitality of art museums.