老年人共文化群体的文化定势研究——以微博平台上老年人相关发帖为例

Study on Stereotypes of Elder Co-culture Members——Posts about the Elders on Weibo as an Object

采用定性分析方法,以微博平台上老年人相关的发帖为例,分析了老年人共文化群体的文化定势。研究发现,老年人共文化群体主要呈现出积极的“老当益壮”“服务奉献”和“受助与施助”等类型。我们认为,老年人应紧跟时代的发展步伐,利用新科技手段,获取知识与信息,积极融入到社会中去。大众媒体也应担当起相应的社会责任,聚焦于老年人公共文化群体文化定势的正面形象宣传,让老当益壮、服务奉献、自立自强的老年人的精神得到弘扬,推动社会各界人士参与到老年人文化定势形象的重建工作中来。

This paper,based on the qualitative analytical method,analyzes the stereotype of elder co-culture members,taking the posts about the elders on Weibo as an object.As the results show,such stereotypes include being vigorous with age,spirit of service,as well as receiving help and giving help.We hereby give some suggestions to the stereotype of elder co-culture members.