摘要
通过在谷歌图书词频统计器和Factiva道琼斯新闻数据库中检索旅游关键词,分析发现河北省不同旅游资源的国际影响力并不平衡,虽然京津冀协同发展使河北省旅游资源的国际影响力在整体上不断增强,但个别旅游景点在英语世界的影响力未能持久发挥作用。因此,在京津冀协同发展背景下,针对旅游资源影响力不均衡的现象,提出河北旅游资源国际化传播的三种话语策略:一是创建全媒体的传播模式,二是完善多语种的宣传册和公示语,三是优化涉外导游翻译人才的培养机制。
This paper searches for tourism keywords in the Google Books N-gram Viewer and Factiva Dow Jones News Database,and finds that the international influence of different tourism resources in Hebei Province is not balanced,although coordinated development of Beijing-Tianjin-Hebei region has strengthened the international influence of Hebei’s tourism resources.The international influence of Hebei’s tourism resources has continued to grow as a whole,but the influence of individual tourist attractions in the English-speaking world has not lasted.Therefore,based on coordinated development of Beijing-Tianjin-Hebei region,this paper proposes three discursive strategies for the internationalization of tourism resources in Hebei Province.The first one is to create a communication mode for all-media;the second is to improve multi-lingualism of the brochures and public signs in attractions;the third is to optimize the training mechanism for foreign tour guides and translators.
作者
穆军芳
高丹丹
Mu Junfang;Gao Dandan(College of Foreign Languages,Hebei University,Baoding,Hebei 071002,China)
出处
《保定学院学报》
2019年第6期15-21,共7页
Journal of Baoding University
基金
河北省社会发展课题重点项目“京津冀协同发展背景下河北国际化旅游的话语建构研究”(201702050204)
保定市哲学社会科学规划项目“保定市对接雄安新区国际化发展的话语策略研究”(2017179)
河北大学“一省一校”项目“河北省生态文明的话语体系构建研究”(801260201210)
