高校文创产品中的情感化设计研究——以华中农业大学120周年校庆系列服装设计为例

Research on Emotional Design of Literary Creative Products in Colleges and Universities, Take Huazhong Agricultural University’s 120th Anniversary School Celebration Series Clothing Design as an Example

文创产品是体现校园文化的一个重要平台,如何在校园文创产品中透过设计的多维度来深度传达校园文化,让文创产品成为校园文化和受众的物质和精神纽带,其用户体验的情感维度决定消费者最底层的需要是否被满足,将产品设计的内核转化、反哺融入到校园的学习和工作中。文章指出,在服装设计中通过触觉、视觉变化等设计手法加强产品与用户的情感交流,升华了受众对校园文化的深度链接。

Creative products are an important platform to embody campus culture. How to deeply convey campus culture through multi-dimension of design in campus creative products so that creative products can become the material and spiritual link between campus culture and audiences? The emotional dimension of user experience determines whether the needs of consumers at the lowest level are met or not, and integrates the core of product design into transformation and feedback. Campus learning and work. The article points out that the emotional communication between products and users is strengthened through tactile and visual changes in fashion design, which sublimates the deep link between the audience and campus culture.