网购快递包装绿色设计分析及其标准化研究

Green Design Analysis and Standardization of Express Packaging for Online Shopping

当前人们生活水平的快速提高带来了生活方式的改变,在此过程中,电子商务的快速发展使消费者购物的渠道重心开始转移,随之快递业也实现了突飞猛进的发展。快递数量的大幅增长对电商成本、资源利用以及环境保护方面都带来了诸多问题。文章通过对具有代表性的电商品牌以及大型电商企业的快递包装设计进行分析,以目前网购快递包装现状为背景,结合快递行业的发展趋势,针对当前由于快递包装增量所带来的环境问题,总结出目前我国快递包装设计存在的不足,研究如何构成电子商务模式下更规范且绿色环保的包装形式,提出整个快递包装设计现阶段能够进行优化的部分。

At present, in the process of rapid improvement of people’s living standards and the change of life style, the rapid development of electronic commerce has made the focus of consumers’ shopping channels begin to shift, with the rapid development of express industry. In the process of substantial growth in express delivery, both the cost of electricity providers, the utilization of resources and environmental protection have brought many problems. This paper analyzes the express packaging design of the representative e-commerce brands and large e-commerce enterprises. Based on the present situation of the present online shopping and express packaging, the present development trend of the express delivery industry and the environmental problems brought about by the express package increment are summarized, and the shortcomings of the present express packaging design in China are summarized. How to form a more standardized and green packaging form in e-commerce mode, and summarize the optimization part of the entire express packaging design at this stage.