用户认知视角下的产品体验设计创新路径探析

Innovative Path of Product Experience Design Based on the User’s Cognitive Perspective

目的从用户认知视角出发,进一步探究和完善产品体验设计相关理论,以指导产品体验设计创新实践。方法从认知视角出发,进一步厘清产品体验设计的相关概念;基于用户认知过程模型,分析和提出产品用户体验的分类;通过文献研究、案例分析等方法,结合产品用户体验的分类,分析和提出产品体验设计创新路径。结论从用户认知过程视角出发,将产品体验要素细分为信息感知体验、信息加工体验、信息输出体验、信息记忆体验,并将产品体验设计创新细分为10个路径,进一步明确了产品体验设计的创新思路。

Aim: from the user’s cognitive perspective, the paper explored and improved further the theory of product experience design, in order to guide the innovation practice of product experience design. Method: the concept of product experience design was clarified from the cognitive perspective;the classification of product user experience was analyzed and proposed based on the user cognitive process model;the innovation path of product experience design was analyzed and proposed combining the classification of product user experience through the literature research, case analysis and other methods. Conclusion: the product experience was divided into the information perception experience, the information processing experience, the information output experience and the information memory experience from the perspective of user cognitive process, and the design innovation of product experience was subdivided into 10 paths to further clarify the innovative ideas of product experience design.