基于形容词汇的产品造型风格设计研究

Product Modeling Style Design Based on Vocabulary

目的从形容词汇的角度出发,以消费者的感性认识为切入口,探讨形容词汇对产品造型风格的影响及其应用。方法以表现产品外形风格的形容词汇"硬朗"为研究样本,在案例研究法的基础上,通过资料分析法、用户访谈方法,探索消费者对产品外形风格的感性认知。从用户感性认识层面探索不同产品风格的表达形式,总结形态风格形成规律,按形态、色彩、材料、肌理4个造型要素分析"硬朗"风格的特征,通过实际操作应用到设计当中。最后,以一款"硬朗"型风格的水杯设计进行设计实践,验证该方法的有效性。结论通过产品造型4个要素的有效组合,可以设计出相应风格的产品造型;产品造型要素是影响消费者风格认知的重要因素,从消费者的感知层面探索产品设计风格的形成,是一种产品风格设计的途径。

The work aims to discuss the influence of adjectives on product styling and its application with from the perspective of adjectives by taking the perceptual knowledge of consumers as the entry point. The descriptive word "hale" used to express the appearance style of the product was taken as the study sample. Based on the case study method, through the analysis of data and user interview methods, consumers’ perception of the product’s appearance and style was explored. From the perspective of users’ perceptual knowledge, different forms of expression of products were explored, and the rules of form and style were summarized. The characteristics of the "hale" style were analyzed according to the four styling elements: form, color, material, and texture and applied to the design through the actual operation. Finally, the design of a "hale" style cup was taken as a design practice to verify the effectiveness of the method. Through the effective combination of the four elements of product modeling, the product modeling of the corresponding style can be designed. Product modeling is an important factor that affects consumers’ perception of style. Exploring the formation of product design style from the perspective of consumers’ perception is a way of product style design.