基于跨界打造非遗文化创意产品的设计研究

Creative Intangible Cultural Heritage Products Based on Crossover

目的非物质文化遗产是中国传统文化中的宝贵财富,如何在保护它的基础上进行活态化传承和创造性发展具有十分重要的意义,并以此实现传统文化的继承与创新。方法阐述非物质文化的成因、历史、分布与类型,分析非物质文化遗产的特性,探索现代设计与非物质文化遗产的结合点,归纳其中的关键因素。结论在此基础上提出了非遗文化创意产品的设计策略,包含3种较合适的途径,即非遗文化创意产品的工业化及标准化、非遗文化创意产品的市场化和非遗文化创意产品的品牌化。跨界是当前产业发展的新趋势,融媒体可以激活非遗的影响力,体验可以促进非遗的聚集效应,使非遗IP创造出跨界的无限可能。

Intangible cultural heritage is a precious treasure in Chinese traditional culture. It is of great significance to carry it forward and develop creatively on the basis of protection and to achieve the inheritance and innovation of traditional culture. By expounding the causes, history, distribution and types of intangible culture, and analyzing the characteristics of intangible cultural heritage, this paper explored the combination of modern design and intangible cultural heritage, and summarized the key factors. On this basis, the design strategy of intangible cultural heritage creative products is proposed, which includes three appropriate approaches, namely industrialization, standardization, marketization and branding. Crossover is a new trend in the current industrial development. Integration of media can activate the influence of intangible cultural heritage. Experience can promote aggregation effect of intangible cultural heritage, and create unlimited possibilities for crossover of intangible cultural heritage IP.