设计学视野下的武强年画吉祥文化探析

Auspicious Culture of Wuqiang New Year Pictures from the Perspective of Design Subject

目的在经济、文化不断发展,以及文化产业兴起的时代背景下,将武强年画吉祥文化与现代设计相结合,促进武强年画吉祥文化的广泛传播,从而使其走向更高的传承领域。方法跟随时代步伐,从形态和内涵两方面,用现在的审美与表达方式对传统文化进行再设计,将武强年画吉祥文化与设计学融合,在传统的基础上进行设计创新,赋予其新的现代价值,使题材呈现多元化,反映时代精神;体裁丰富化,适应时代需求,为中华文化的伟大复兴作出贡献。结论武强年画文化深厚,艺术形式独特,它在视觉造型、功利追求、传统艺术的整合等方面,具有鲜明、独特的审美表达特点,把这些特点运用于设计学中,能极大地丰富现代设计实践,使武强年画蕴含的民族美学特性得以更好地传承和拓展。通过将武强年画吉祥文化与设计学相融合来研究其艺术内涵,探索出其不可磨灭的艺术价值。

In the background of rapid economic development, continuous cultural prosperity and the rise of cultural industry, the paper aims to combine the auspicious culture of Wuqiang New Year Pictures and the modern design, to promote the extensive spread of the auspicious culture of the Wuqiang New Year Pictures and thus lead to a higher inheritance. We followed the pace of the times, redesigned the traditional culture from the two aspects of the form and connotation, and combined the auspicious culture of Wuqiang New Year Pictures with the design, and gave the new modern value on the basis of traditional design, to diversify it, reflect the spirit of the times, enrich the genre, adapt to the needs of the times, and make a unique contribution to the great rejuvenation of Chinese culture. Wuqiang New Year Pictures has a profound culture and unique artistic form. It has distinctive and unique aesthetic expressions in visual modeling, utilitarian pursuit and integration of traditional art. Application of these features in design science can greatly enrich the modern design practice, better inherit and expand the national aesthetic characteristics of Wuqiang New Year Pictures. By integrating the auspicious culture and design of Wuqiang New Year Pictures, we can study its artistic connotation and explore its indelible artistic value.