全媒体视觉传播下的唐山工业遗产旅游推广策略研究

Promotion Strategy of Tangshan Industrial Heritage Tourism under All-Media Visual Communication

目的通过对唐山工业遗产文化的调查研究,提出全媒体视觉传播下的工业遗产旅游推广策略研究,以此来提升民众对工业遗产文化的认知,并推进城市工业遗产旅游的发展。方法根据唐山不同时期工业遗产的发展进程,总结城市工业遗产的相关特征,以多媒体化与全媒体化为传播媒介,用全新的旅游推广模式引导人们进行互动,并在这一过程中获取更深层次的工业遗产价值理念。结果形成了具有鲜明唐山工业遗产建筑特色与科技价值的视觉文化,以智慧城市为落脚点,通过多方面的思考,研究出了一种紧随当下时代发展的新型态服务设计,真正做到了以人为本。结论以全媒体视觉传播下的唐山工业遗产旅游推广策略为研究导向,通过传承城市工业文化、宣传城市品牌形象等有效策略,为唐山乃至全国工业遗产的保护与再利用提供了决策。

The paper aims to put forward the strategy research of industrial heritage tourism promotion from the perspective of all media through investigation and study of Tangshan industrial heritage culture, to improve the public’s cognition of industrial heritage culture and promote the development of urban industrial heritage tourism. According to the process of developing industrial heritage in different periods in Tangshan, the characteristics of urban industrial heritage were summarized. The new tourism promotion mode was used to guide people to interact with each other through multi-media and all-media. In this process, a deeper value concept of industrial heritage was obtained. A visual culture with distinctive architectural features and scientific and technological values of Tangshan industrial heritage was formed. With smart city as the foothold, and through the multi-layer thinking principle, a new type of service design following the development of the current era was developed. It was truly people-oriented. Guided by the tourism promotion strategy of Tangshan industrial heritage from the perspective of all-media, decisions for protection and reuse of Tangshan and even the whole country’s industrial heritage were put forward through effective strategies such as inheriting urban industrial culture and publicizing the concept of urban brand image.