网络事件中公众行为偏好与政府网络治理策略的逻辑互动

Logical Interaction in Network Events Between Public Behavior Preferences and Government’s Governance Strategies

政府网络治理的关键在于有效回应网络事件的演变。传统从结构主义出发建构的政府网络治理策略往往因过于刚性而无法获得个体的情感体认。借助吉登斯的结构二重性,从涂尔干式视角出发构建的行为偏好这一事实要素,能够勾连结构与行为,清晰勾勒出蕴于网络事件中的情感认同优先、“我群”偏好以及对抗式解读三种结构形态,而据此建构的以社会情绪为资源、以重构网民身份认同为逻辑和以中国特色官民话语体系为手段的政府网络治理策略亦能够改变网民的行为偏好和选择。由此,以行为偏好作为逻辑支点,不仅为理解网络事件提供了逻辑出口,也更有助于证成网络治理策略的有效性和合理性。

The key of the network governance for government is to respond effectively to the evolution of network events.Traditionally,governance strategies which constructed on the basis of structuralism are often too rigidly to gain individual’s emotional recognition.The behavioral preference being constructed factually on the basis of Giddens’structural duality and Durkheim’s perspective can connect structure with behavior,and clearly delineate three structural forms for network events,namely,emotional identity prioritization,intra-group preference and confrontational interpretation.Network governance strategy based on the above three forms can change netizens’behavioral preference and choice,which are social emotions as resources,reconstructing netizens’identity as logic,and official-citizen discourse system with Chinese characteristics as a way.Therefore,taking behavior preference as the logical fulcrum can not only provide a logical outlet for understanding network events,but also help to prove the effectiveness and rationality of network governance strategies.