国外网络舆情治理:特色模式、典型经验与现实启示

Public Opinion Governance in Foreign Countries: Characteristic Model, Typical Experience and Enlightenment

网络自媒体时代下的媒介赋权、自主议程设置和多主体间的复杂利益关系博弈使得现行网络媒介发展和舆情演化呈现崭新态势。西方发达国家高度重视网络舆情治理,并在治理范式变迁中日益形成原初性治理经验。尽管治理的思路、理念和逻辑、范式都具有各自的特点和特色,但贯穿其中的治理路径大体形成政府与社会协同治理模式、政府主导的监管治理模式、网络自治型治理模式三种。总结凝练国外网络舆情治理的特色模式与典型经验,对创新开展现行网络场域的媒介治理和舆情综合治理体系的科学构建大有裨益。

The media empowerment,independent agenda setting and complex interest relationship between multi-agents in the media era have made the development of the current network media and the evolution of public opinion show a new trend.Western developed countries attach great importance to the governance of online public opinion,and increasingly form the original governance experience in the change of governance paradigm.Although the ideas,concepts,logics and paradigms of each governance have their own characteristics,they develop three governance models including government and social collaborative governance,government-led regulatory governance,and network autonomy.Summarizing the typical models and experiences of foreign network public opinion governance is of great benefit to us to innovate and carry out the scientific construction of the current network field media governance and public opinion comprehensive governance system.