4Chandy R K, Tellis G J. Organizing for radical product innovation: the overlooked role of willingness to canni- balize[J]. Journal of Marketing Research, 1998, 35 (4): 474-487.
6Hyland P, Beckett R. Engendering an innovative culture and maintaining operational balance [ J ]. Journal of Small Business and Enterprise Development, 2005, 12 (3): 336-352.
7Mason C H, Milne G R. An approach for identifying cannibalization within product line extensions and multi - brand strategies [ J ]. Journal of Business Research, 1994, 31(2 -3 ) : 163 -170.
8Copulsky W. Cannibalism in the market place [ J ] Journal of Marketing Kerin R new prod October : Harvey develop 25 - 31 , 1976, 40(5) : 103 - 105.
9M G, Rothe J T. Cannibalism and ment[J]. Business Horizon, 1978,October : 25 - 31.
10Galunic D C, Eisenhardt K M. The evolution of intra- corporate domains: divisional charter losses in high - technology, multidivisional corporations [ J ]. Organiza- tion Science, 1996, 7 : 255 - 282.