“互联网+”背景下《市场营销学》教学改革探讨

Discussion on the Teaching Reform of "Marketing" in the Background of “Internet +”

在“互联网+”时代背景下,高校在对《市场营销学》课程教学活动进行改革创新的过程中,要注意发挥“互联网+”教育模式的优势,积极探索信息化教学手段在课程教学改革中的合理化应用,突出《市场营销学》课程教学的整体质量,为学生综合素质的培养提供良好的支持。该研究结合“互联网+”背景,在明确《市场营销学》教学改革必要性的前提下,正确认识“互联网+”时代对课程教学改革产生的影响,并提出了有效推进课程教学改革的建议,力求能为人才培养工作的创新推进提供良好的支持。

In the context of the"Internet plus"era,colleges and universities should pay attention to the advantages of the"Internet plus"education model in the process of reforming and innovating the"Marketing"course teaching activities,and actively explore the rational application of information-based teaching methods in the course teaching reform,highlight the overall quality of marketing course teaching,and provide good support for the cultivation of students'comprehensive quality.Based on the background of"Internet plus",this paper correctly understands the impact of the"Internet plus"era on the reform of curriculum teaching under the premise of the necessity of the"Marketing"teaching reform,and puts forward suggestions for effectively promoting the reform of curriculum teaching,strives to provide good support for the innovation and promotion of personnel training.