摘要
数据营销与创新创业教学属于广东省双创课程,是一门全新课程。主要是介绍在大数据时代背景下如何更好地进行营销创新创业。为了更好地提高学生的学习兴趣和知识掌握度,在教学中运用了PBL教学法设计课程,分析了课程教学现状,介绍了PBL在教学中的实施,并总结其教学效果和作用。
The teaching of data marketing and innovation and entrepreneurship is a new course in Guangdong Province.This course mainly introduces how to carry out marketing innovation and entrepreneurship under the background of big data era.The course spans three disciplines:marketing,computer technology and innovation and entrepreneurship.In order to improve students'learning interest and knowledge mastery,PBL teaching method is used to design course in teaching.The current teaching situation is analyzed,the implementation of PBL in teaching is introduced,and its teaching effect and role are summarized.
作者
谭晓丽
TAN Xiaoli(Guangzhou College of Technology and Business,Guangzhou Guangdong,510850,China)
出处
《创新创业理论研究与实践》
2019年第13期37-38,共2页
The Theory and Practice of Innovation and Enterpreneurship
基金
广东省教育厅广东省本科高校创新创业教育改革研究项目：数据营销与创新创业（项目编号：2018A094804）
关键词
PBL教学法
评价体系
大数据营销
PBL teaching method
Evaluation system
Big data marketing
