乡村振兴战略背景下的福建“森林人家”产业发展优化

Optimizing the "Forest Family" industry in Fujian under the background of rural revitalization strategy

习近平同志在党的十九大报告中将乡村振兴立为国家发展的重要战略方针。乡村旅游被看作是乡村振兴战略可持续发展的重要经济产业之一。依托森林资源形成的"森林人家"旅游经营模式因福建良好的森林覆盖率与优越的自然环境而呈现出较好的发展趋势,但在发展过程中仍有所欠缺。福建"森林人家"产业刚形成雏形,拥有相当大的优化与上升空间,因而需要在"乡村振兴"战略等政策扶持下提升产业优势并加强品牌建设。最终目的则是加快农村产业结构调整与发展并彻底解决农民就业问题,以确保农村群众拥有稳定收入,大力促进农村经济发展、人民安居乐业。

Comrade Xi Jinping made rural revitalization an important strategic guideline for national development in his report on the 19 th National Congress of the Communist Party of China. Rural tourism is regarded as one of the important economic industries for sustainable development of rural revitalization strategy. The tourism management mode of "Forest Family" formed by relying on forest resources presents a good development trend due to the good forest coverage rate and superior natural environment in Fujian, but there are still some deficiencies in the development process. Fujian "Forest Family" industry has just formed its primary form and has considerable room for optimization and improvement. Therefore,it is necessary to enhance its industrial advantages and strengthen brand building under the policy support of "Rural Revitalization" strategy. The ultimate goal is to completely solve the problem of rural industry and farmers’ employment, to ensure that the local people’s long-term stable income increase, live and work in peace and contentment.