新媒体时代下房地产传媒创新发展研究

Research on the Innovation and Development of Real Estate Media in the New Media Era

为了更好促进房地产传媒市场健康有序地发展,推动房地产传媒市场的改革,该文分析了当前房地产传媒市场的现状以及存在的问题,并分析进行房地产传媒面临的机遇与挑战,进行房地产传媒创新的必要性,由此提出了房地产传媒路径优化、内容、思路、发展模式等创新的建议。

In order to better promote the healthy and orderly development of the real estate media market and promote the reform of the real estate media market,this paper analyzes the current status and existing problems of the real estate media market,and analyzes the opportunities and challenges facing the real estate media.The necessity of innovation,thus proposed innovative proposals for real estate media path optimization,content,ideas,development models.