微传播“圈层化”现象下高校思想政治教育传播策略

Communication Strategies of Ideological and Political Education in Colleges and Universities under the Phenomenon of "Circle-layered" Micro-communication

微传播时代背景下,高校思想政治教育面临诸多挑战,"圈层化"即是当下高校思想政治教育微传播过程中出现的新困境.本文分析了微传播"圈层化"现象对高校思想政治教育带来的影响,并在此基础上提出高校思想政治教育传播的优化策略.

Under the background of micro-communication era.ideological and political education in universities is facing many challenges."Circle-layered"is a new dilemma in the process of micro-communication of Ideological and political education in universities.This paper analyses the influence of micro-communication"circle-layered"phenomenon on Ideological and political education in universities,and puts forward the optimization strategy of micro-communication of Ideological and political education in universities on this basis.