楚艺术美学思想在文创产品设计中的应用

THE APPLICATION OF THE ART AESTHETICS THOUGHT IN CHU DYNASTY IN THE CULTURAL AND CREATIVE PRODUCTS DESIGN

为了探索楚艺术美学对楚人日常生活、造物思想产生的深远影响,以及楚艺术美学给当代艺术设计创作带来重要的启示。文章首先简述楚艺术美学思想,归纳其在古代器物上应用的典型范式。然后以“齐物”主题文创产品设计为例,通过“器物参考-纹饰提取-思想升华”的设计流程,创作出将楚艺术美学思想融入具体主题的典型文创产品。实证性探索研究了文创产品设计的基本方法和有效路径。最后总结出文创产品设计要遵循文化性原则、艺术性原则和时代性原则。

In order to explore the profound influence of Chu artistic aesthetics on Chu people’s daily life and creation thoughts,Chu artistic aesthetics has brought important enlightenment to contemporary art design creation. This paper first briefly illustrates the artistic aesthetics thought in Chu dynasty and abstracts its typical paradigm applied to ancient artifacts. Then,taking a cultural and creative products design of "Qiwu" as an example--through the design Procedure of "apparatus reference-texture extraction-thinking sublimation",we create a typical cultural and creative product that integrates the artistic aesthetics thought in Chu dynasty into a specific theme. It explores an approach of the creative products design. Finally,this paper concluds that the cultural and creative products design should follow the principles of culture,art and epoch.