岭南文化符号及文创商品设计研究

LINGNAN CULTURAL SYMBOLS AND DESIGN OF CULTURAL CREATION COMMODITIES

拓宽岭南文化资源研究渠道,有效传承与发展岭南文化,创新演绎岭南文化符号的方法、手段与途径,开展高质量的岭南文化符号文创商品设计。运用文化理论与历史文献研究,广泛开展市场调研与田野调查,以及综合利用科技手段进行图像文献、影像资源与民俗节庆活动素材等岭南文化符号研究创新手段;较深入地解析了维度转换、形式再创与形义同构三种主要的文化符号创新演绎方法。归纳了岭南文创设计的五种创新思路;论述了项目设计应用中的实证分析与科学推理理论研究方法、专题设计实践方法与手段。找到了有利于岭南文化符号创新演绎及文创商品设计应用的手段、思路与方法,以及如何解决滞阻岭南文创商品设计应用发展的关键因素。开展岭南文创设计是振兴中华优秀传统文化、提高民族文化自信及发展广东地方文化经济的必由之路,加强文创设计专业人才培养是广东文创产业高质量发展的迫切需求。

To broaden the research channels of Lingnan cultural resources,effectively inherit and develop Lingnan culture,innovate the methods,means and ways of deducing Lingnan cultural symbols,and carry out high-quality Lingnan cultural symbols creative commodity design.By using cultural theory and historical literature research,Market Research and field research were extensively carried out,and innovative means of Lingnan cultural symbols research,such as image literature,image resources and folk festival materials,were comprehensively utilized by scientific and technological means;three main themes of dimension transformation,form re-creation and form-meaning isomorphism were deeply analyzed.We should innovate the deductive methods of cultural symbols.Five innovative ideas of Lingnan creative design are summarized,and the empirical analysis and scientific reasoning theory research methods,thematic design practice methods and means in project design application are discussed.Find out the means,ideas and methods that are conducive to innovative interpretation of Lingnan cultural symbols and the application of creative commodity design,and how to solve the key factors that hinder the development of creative commodity design application in Lingnan.Developing Lingnan creative design is the only way to revitalize Chinese excellent traditional culture,improve national cultural confidence and develop Guangdong local cultural economy.Strengthening the training of creative design professionals is an urgent need for the high-quality development of Guangdong creative industry.