动态图形融入品牌设计课程教学的改革研究

RESEARCH ON THE REFORM OF DYNAMIC GRAPHICS INTEGRATION INTO BRAND DESIGN COURSE TEACHING

针对当前品牌设计课程教学现状,以市场需求为导向,以提升品牌设计课程教学质量为目的。对“互联网+”产生的背景、概念、特征等方面进行阐述,通过调查分析,归纳“互联网+”背景下品牌设计课程面临的挑战及动态图形在品牌设计课程教学中的重要性;提出培养学生动态图形创新与应用意识、加强动态图形在课程教学中的地位、采用多样化的教学手段等课程教学改革的方法与途径,希望能够为今后相关内容的研究提供一定的参考依据。

In view of the current situation of brand design course teaching,market demand-oriented,to improve the quality of brand design course teaching.This paper expounds the background,concept and characteristics of“Internet+”,through investigation and analysis,sums up the challenges faced by the brand design course under the background of“Internet+”and the importance of dynamic graphics in the teaching of brand design courses,and puts forward that cultivating students'awareness of dynamic graphics creation and application,strengthening the status of dynamic graphics in curriculum teaching,and adopting diversified teaching methods.Means and other teaching reform methods and ways,hoping to provide some reference for future research on relevant content.