融媒体时代主流媒体的社会责任担当

Social Responsibility of Mainstream Media in the Era of Convergence Media

习近平总书记指出:“要运用信息革命成果,推动媒体融合向纵深发展,做大做强主流舆论。”融媒体时代,传统主流媒体与新兴主流媒体都要强化社会责任担当。主流媒体应协同配合、取长补短,合力营造全新的主流媒体业态,掌握舆论传播主动权,传播主旋律;主流媒体在转型过程中,不能让商业化、娱乐化蚕食与削弱社会责任感与社会责任担当;应做大做强新形势下的舆论监督;应发扬优良传统,用全新方式讲述全新故事,承担、履行时代与社会赋予的责任与使命。

President Xi Jinping pointed out,“we should promote the in-depth development of media integration to enlarge and strengthen mainstream public opinionby utilizing the achievements of information revolution.”In the era of convergence media,both traditional and emerging mainstream media shall strengthen their social responsibilities.Mainstream media should cooperate with each other and overcome weaknesses by learning from others’strengths to jointly create a brand-new mainstream media industry,to take the initiative in public opinion communication and to spread the theme.They should avoid commercialization and entertainment,which erode and weaken the sense and assumption of social responsibility in the process of transformation;instead,they should expand and strengthen public opinion supervision under the new situation.In addition,they should carry forward excellent tradition and tell new stories in ways so as to assume and fulfill the responsibilities and missions entrusted by the times and society.