网络虚拟空间社会主义意识形态建设的有效性研究

Effectiveness of Socialist Ideology Construction in Virtual Network Space in the Context of Multiple Institutional Logics

网络虚拟空间意识形态所处环境跨越不同的场域,故而虚拟空间意识形态建设过程中会面临矛盾、冲突的多重制度逻辑所带来的要求和压力,使其本身陷入满足不同制度合法性的困境中。当面临多重甚至相互冲突的制度逻辑时,虚拟空间意识形态建设的针对性、实效性、主动性会被弱化或是消解。因此网络虚拟空间意识形态建设可以通过遵守相应的逻辑以获取认可并提高其有效性,本研究将聚焦于以下两个理论问题:其一,网络虚拟空间会面临哪些方面的制度逻辑冲突;其二,在多重制度逻辑冲突下,如何平衡这一压力,从而提高网络虚拟空间意识形态建设的针对性、实效性和科学化。

Since visual network space ideology spans different fields,the construction of visual network space has to meet the requirements and pressure brought by contradictory and conflicting multiple institutional logics and will accordingly fall into the dilemma of satisfying the legitimacy of different institutions.When faced with multiple or even conflicting institutional logics,the pertinence,effectiveness and initiative of the construction will be weakened or dissolved.Therefore,the construction could be ratified and become more effective by observing corresponding logics.This research focuses on the following two theoretical problems:first,what institutional logics’conflicts virtual network space confronts;second,how to balance the pressure and improve the pertinence,effectiveness and scientification of the construction under multiple institutional logics.