消解当代大学生消费异化问题研究

Study on Dispelling the Consumption Alienation of Contemporary College Students

消费是人类生存和发展的基本条件。消费活动在伴随人类活动不断发展的同时也出现了消费异化现象,这种消费异化现象同样存在于当代大学生群体中。营造科学的消费氛围,引导大学生理性消费,采取切实可行的措施避免大学生消费异化蔓延,就必须坚持马克思主义理论指导下的科学消费观,重视家庭消费教育的基础性作用,发挥高校消费教育的主导作用,规范网络媒体对消费的宣传和引导,增强大学生科学消费意识。

Consumption is the basic condition for human survival and development.Consumer activities continue to develop along with human activities,but there has been a phenomenon of consumption alienation.This phenomenon of consumption alienation also exists in the contemporary college students.In order to create a scientific consumption atmosphere,guide rational consumption among college students,and take practical measures to avoid the extension of the consumption alienation of college students,it is necessary to adhere to the scientific consumption concept under the guidance of Marxist theory,to pay attention to the basic role of family consumption education,to play the leading role of college consumption education,to standardize the promotion and guidance of online media on consumption,and to enhance the scientific consumption consciousness of college students.