王士性旅游体验层次观对民宿旅游发展的启示

The Enlightenment of Wang Shixing’s Concept of Experience Hierarchy on the Development of B&B Tourism

我国民宿旅游供需发展表现出明显的不匹配性和层次性,是我国当前乡村旅游发展中普遍存在的现实问题。王士性提出的“人游”“神游”“天游”旅游体验层次观,不仅有较大的历史价值,而且对民宿旅游的发展有较好的指导意义。利用王士性旅游体验层次思想,科学分析民宿旅游发展的层次性特征,分层次发展区域民宿、提升旅游体验层次、改善差异化服务品质、开展分层次营销,有助于民宿旅游的协调发展。

The supply and demand development of Bed&Breakfast(B&B)tourism in our country shows obvious mismatch and hierarchy,which is a common practical problem in the current development of rural tourism in our country.Wang Shixing's view of“Body Tour,Spiritual Tour,Soul Tour”not only has great historical value,but also has good guiding significance for the development of B&B tourism.Based on Wang Shixing's idea of tourism experience hierarchy,this paper scientifically analyzes the hierarchical characteristics of the B&B tourism development,and develops regional B&B at different levels,improves the level of tourism experience and the quality of differentiated services,and carries out hierarchical marketing,which is conducive to the coordinated development of B&B tourism.