地方媒体智库建设的功能、困境与优化策略

A Study on the Construction of Local Media Think-Tanks: Functions,Difficulties and Optimizing Strategies

近年来,地方媒体智库步入快速发展期,涌现出一批代表性智库机构。地方媒体智库不仅增强了地方政策宣传,提升了舆论引导效果,也为地方政策制定提供了智力支持。此外,还对"智媒融合"和智库商。但不能忽视的是,地方媒体智库存在不少问题和不足,应从四方面进行优化,即着力增强研究实力;强化地方研究导向,形塑自身特色;调整运作模式,赋予更多智库属性;加强传播,打造自身品牌。

In recent years,local media think-tanks have entered a period of rapid development,and a number of representative think-tanks have emerged.Local media think-tank not only enhances local policy propaganda,improves the effect of public opinion guidance,but also provides intellectual support for local policy formulation.In addition,it has made beneficial exploration for"Intelligent Media Integration"and the commercialization of think-tank.However,we can not ignore that there are many problems and shortcomings in the local media intellectual stock.We should optimize it from four aspects:strengthening the research strength;strengthening the local research orientation,shaping its own characteristics;adjusting the mode of operation,giving more attributes to think-tanks;strengthening communication and building its own brand.