版画设计语言在视觉传达设计中的应用

Application of print design language in visual communication design

版画的构图灵魂在于点、线、面的组合,这在很大程度上一致于视觉传达设计,对于版画设计语言与视觉传达设计而言,前者是后者的重要表现语言,后者又能对前者进行提升,文章研究版画设计语言在视觉传达设计中的应用,具体地,无论是从印刷手段、肌理、艺术语言还是思维方式等哪种方面切入,只要善于运用,将版画设计语言应用于视觉传达设计之中,均是切实可行的,有利于文化价值、创新价值、社会价值、商业价值、文创价值等的提升。

Print’s composition soul is the combination of point,line and plane,it is in one tale with visual communication design.In terms of print design language and visual communication design,the former is the latter’s important expressional language,and the latter can improve the former.The paper makes a research on the application of print design language in visual communication design,specifically,whether it is from print method,texture,art language,thinking mode or other aspects,if use it effectively,using print design language into visual communication design all are feasible,they can improve cultural value,innovative value,social value and cultural creative value.