新媒体背景下布依族文化传播现状研究

Research on the Present Situation of Buyi Culture Communication Under the Background of New Media

新媒体的推广和普及,带来了全新的技术特征和文化特征,改变了当代受众的认知形式、思维方式和行为模式,为实现布依族民族文化传播提供了有效途径。以社会转型期的布依族文化传播需求为起点,对布依族文化网络传播现状、对布依族文化新媒体平台传播现状进行了调查,认为当前布依族文化传播存在媒体数量不足,传播内容缺失、专业性差、活跃度低、关注度低等问题,提出各新媒体平台应协同发展,发挥各自优势,以达到更好的传播效果。

The promotion and popularization of new media has brought new technical and cultural characteristics,changed the cognitive form,thinking mode and behavior mode of contemporary audience,and is an effective way to realize the spread of Buyi national culture.Based on the cultural communication needs of Buyi nationality in the period of social transition,this paper investigated the current situation of Buyi culture network communication and the new media platform communication of Buyi culture.It is considered that there are some problems in the cultural communication of Buyi nationality,such as insufficient number of media,lack of communication content,poor professionalism,low activity and low attention,etc.,and puts forward that each new media platform should cooperate and give full play to its own advantages in order to achieve better communication effect.