摘要
基于生活方式研究中的“AIO尺度”分析乐单族用户对于冰箱设计的需求,进行差异化冰箱产品设计研究。对乐单族群体进行访谈调查,问题聚焦于生活方式分析的“AIO尺度”,探究乐单族在生活方式上的个性化特点。得到乐单族在活动、兴趣、观点维度的生活方式特点,总结出其对于冰箱设计的需求集中于产品的外观、功能、情感三个层面。提出针对乐单族冰箱产品在外观、功能、情感三个方面的设计思考。这一研究有助于改变企业传统设计研发思路,帮助其从生活方式的角度明确用户需求、探索细分市场。
To analyze the needs of quirkyalone’s refrigerator design by the“AIO scale”in lifestyle research;and to carry out research on differentiated refrigerator product design.Interviews and surveys were conducted on quirkyalone group.The survey focused on the“AIO scale”of lifestyle analysis to explore the individualized characteristics of the quirkyalone.The lifestyle characteristics of the quirkyalone in the activities;interests and opinions are summarized.It is concluded that the demand for refrigerator design focuses on the appearance;function and emotion of the product.This paper proposes design considerations for the appearance;function and emotion of the quirkyalone’s refrigerator products.This research will help to change the traditional design and development ideas of enterprises;and help them to identify user needs and explore market segments from a lifestyle perspective.
作者
陆婷华
曹鸣
LU TINGHUA;CAO MING
出处
《设计》
2019年第18期142-145,共4页
Design
关键词
生活方式
乐单族
冰箱设计
单身
Lifestyle
Quirkyalone
Refrigerator design
Single
