全域旅游视域下湖南非遗旅游融合发展探究

A Study on the Integration and Development of Intangible Cultural Heritage Tourism in Hunan Based on All-Area-Advancing Tourism Theory

旅游开发是非物质文化遗产生产性保护的主要手段之一,而非物质文化遗产是旅游景点吸引力的重要因素。湖南梅山文化、安化黑茶的非遗旅游具有典型性,其融合特点、遇到的困境,以及在理念、路径、产业、组织等方面的融合,对湖南全域非遗旅游具有重要启示意义。湖南全域非遗旅游的未来发展需纵横整合资源,分类引入开发,并深化地域文化认同和组织融合。

Tourism is one of the main approaches of productive protection of intangible cultural heritage.Meanwhile,the intangible cultural heritage is an important factor of attractions.As the intangible cultural heritage tourism,Meishan culture and Anhua dark tea are typical.Their characteristics,problems,and integrations of concept,path,industry and organization are discussed as enlightening examples for other places in Hunan Province.The development of intangible cultural heritage tourism depends on resources integration,classified introduction with intangible cultural heritage,further local social participation and organization merging.