新型城镇化视域下文旅产业融合发展研究——以湖南省张家界市为例

Research on the Integration and Development of Cultural Industry and Tourism Industry from the Perspective of New Urbanization

因旅游产业兴起的张家界市,近年来取得了突出成果,而在文化产业、旅游产业融合发展的新型城镇化背景下,张家界市需抓住这一契机,大力发展文化旅游。在遵循产业融合、产镇融合、业态融合的基础上,张家界市注重文化产业与旅游产业创新链、价值链、虚拟产业链、实体产业链的交叉融合,以旅带文,文旅相融,互动发展,并从坚持创新战略、筑牢生态屏障、打造品牌效应等方面着手,积极推进张家界市文化产业与旅游产业的良性融合发展。

Zhangjiajie City has emerged from the tourism industry and achieved outstanding results in recent years.Under the background of new urbanization and integration of cultural industry and tourism industry,Zhangjiajie City needs to seize this opportunity to vigorously develop cultural tourism.On the basis of following the industrial integration,the integration of production and town,and the integration of business forms,we should pay attention to the cross-integration of the cultural industry and the tourism industry innovation chain,value chain,virtual industry chain and physical industry chain,the integration of tourism,literature and travel,and interactive development.We should actively promote the sound integration of cultural industry and tourism industry in Zhangjiajie by adhering to the innovation strategy,building ecological barriers and strengthening brand effects.