影响服装合体性倾向的物理与人口统计因素

A Study of Physical and Demographic Influence on Clothing Fitness Preferences

服装合体性倾向即消费者对服装合体程度的偏好,这种偏好对消费者的服装购买意向起着决定作用。文章以消费者性别为切入点,分别从服装号型、体型、年龄等3个方面讨论了物理因素和人口统计因素对消费者服装合体性倾向的影响;提出我国对消费者服装合体性倾向研究的不足,特别是男性消费者的服装合体性倾向研究较少,探究了消费者对服装合体性的不同选择;最后为服装生产企业和销售商提出了相应建议。

The tendency of clothing fitness is the consumer’s preference for different looseness of clothing, which plays a decisive role in the consumer’s purchase intention. Taking the gender of consumers as the starting point, the paper discusses the influence of physical factors and demographic factors on the clothing fitness tendency from three aspects, i.e., size designation, body type and age. The paper puts forward the shortcomings of China’s research on the tendency of clothing fitness, especially the lack of related research on male consumers tendency, explores the different choices of consumers for clothing fitness, and provides related suggestions for garment manufacturing enterprises and vendors.