新时代高校学科服务微信平台应用研究

Application Research of Discipline Service WeChat Public Platform in University in the New Era

自媒体时代,微信公众平台成为学科服务创新发展的重要途径,建立一套学科服务微信公众平台模式,可有效推动图书馆信息服务创新,助推图书馆为读者提供便利的学科服务,推动学科服务实现跨越式发展。研究通过分析微信平台的服务属性,讨论利用微信公众平台开展学科服务的可行性,阐述学科服务微信公众平台开发与建设的现状及存在问题,并针对实际情况提出相应对策和建议,助推图书馆学科服务微信平台应用效能的有效提升。

In the era of self-media,the establishment of a set of specific modes of subject service and WeChat public platform service can effectively promote the innovation of library information service.By analyzing the service attributes of WeChat public platform,this paper discusses the feasibility of using WeChat public platform to develop subject service,and expounds the present situation and existing problems of the development and construction of WeChat public platform for subject service.According to the actual situation,the corresponding countermeasures and suggestions are put forward to promote the application efficiency of the library subject service on WeChat public platform.