立体商标固有显著性认定研究

The Identification of Inherent Distinctiveness of Three-Dimensional Trademark

具有显著性是立体商标获得注册的必要条件。对立体商标固有显著性的判断是难题,实践中存在对同一或类似立体商标显著性的认定结果或认定理由不一致的情形。文章通过分析了立体商标显著性判定的主要案例以及行政、司法部门的认定思路及理由,从公众认知习惯和独特设计等方面对固有显著性认定的影响进行了研究。使用案例分析与比较研究等方法对固有显著性认定要素从法律规定、逻辑推理及国外实践等方面进行分析。提出了合理判断相关公众的认知习惯、正确认识立体商标的独特设计等建议。

Distinctiveness is a necessary requirement for the registration of a three-dimensional trademark and the judgment of the inherent distinctiveness of a three-dimensional trademark is a common problem.In practice,there are differences in the results of the identification of the same or similar three-dimensional trademarks or the reasons for the inconsistency.By analyzing the main cases of three-dimensional trademarks and the identification ideas and reasons of trademark administrative review departments and courts,the article studies the in fluence of inherent salience recognition from the perspectives of public cognition habits and unique design.Analyze and demonstrate the identi fication factors from the perspective of legal regulations,logical reasoning and foreign practices.Case studies and comparative research methods are used to study the identi fied factors.Suggestions such as a reasonable judgment of the relevant public's cognitive habits and a correct understanding of the unique design of the three-dimensional trademark were put forward.