新时代意识形态话语权建设践行群众路线的理与路

Principles and Ways of Practicing the Masses Line in the Construction of Ideological Discourse Power in the New Era

社会主义意识形态话语权的实现和巩固与党的群众路线的践行具有紧密的逻辑联系。群众路线是党的根本工作路线。在意识形态话语权建设过程中贯彻群众路线,是以唯物史观为根本遵循和对群众主体性力量的深刻认识,也是党的群众路线对意识形态工作提出的时代要求。进入新时代,人民群众的利益诉求出现新特点,意识形态交流交锋呈现新态势,话语权斗争领域发生新转向。在新的历史境遇下,意识形态话语权建设贯彻群众路线,既要站稳立场,又要在话语空间、话语主体、网络治理等方面综合施策,在力促实现意识形态话语权的生成和运行与群众路线的高度契合中,将意识形态统一思想、凝聚力量的功能发挥到新的层级。

The realization and consolidation of the ideological discourse power has a close logical connection with the practice of the Party’s masses line. The masses line is the Party’s fundamental work line. Carrying out the masses line in the process of constructing ideological discourse power is based on the historical materialism and a deep understanding of the subjective power of the masses. It is also the requirement of the Party’s masses line for ideological work. In the new era, the interests appeal of the masses has shown new characteristics. The ideological exchanges and confrontations have presented a new trend, and the field of discourse power struggle has taken a new turn. Under the new historical circumstances, the construction of ideological discourse power should follow the masses line. It is necessary to stand firm and make comprehensive decisions in terms of discourse space, discourse subject and network governance. In the process of promoting the formation and operation of ideological discourse power to a high degree of conformity with the masses line, we can bring the function of ideology, which is to unify thoughts and unite strength to a new level.