全媒体时代思想政治教育话语的困境反思

Reflections on Dilemma of Ideological and Political Education Discourse in the Age of All Media

全媒体为思想政治教育话语实践提供了全新的传播工具与话语场域,也使思想政治教育话语实践遭遇空前的挑战与困境:对思想政治教育对象的话语赋权导致思想政治教育话语的主导之困;思想政治教育对象对媒体的过度依赖导致思想政治教育话语的交往之困;碎片化传播导致思想政治教育话语的系统之困;数字鸿沟的阻隔导致思想政治教育话语的传播之困;众声喧哗的干扰导致思想政治教育话语的场域之困。全媒体时代思想政治教育话语困境的突围策略包括:注重队伍建设,增强话语引导能力;更新教育理念,加强媒介素养教育;推动媒体融合发展,打造新型主流媒体;进行舆情引导,优化话语场域。

The all media provides brand new communication tools and discursive fields for the discourse practice of ideological and political education, and also make the discourse practice encounter unprecedented challenges and difficulties. The discourse empowerment to the objects of ideological and political education leads to the difficulties of dominating ideological and political education discourse. The overdependence of ideological and political education objects on the media leads to the discourse communication dilemma of ideological and political education discourse. The fragmentation of the communication leads to the systematic difficulties of ideological and political education discourse. The barrier of digital divide results in the spread difficulties of ideological and political education discourse. The disturbance from the noise of the crowd leads to the field difficulties of ideological and political education discourse. In the age of all media, to break through the dilemma of ideological and political education discourse, we should focus on team building and enhance the ability of discourse guidance, update the educational ideas and strengthen media literacy education, promote the development of media integration and create new mainstream media, and conduct public opinion guidance so as to optimize the discourse field.