“四力”视域中的重大出版项目创意路径分析——以时代出版十八大以来国家出版基金项目为中心

Creative Path Analysis of Major Publishing Projects from the Perspective of “Four Forces”

切实践行“四力”要求对于新时代出版企业提升重大工程质量极其重要。时代出版的有关案例表明,出版企业只有切实增强脚力、眼力、脑力、笔力,发掘优质资源,科学取优舍劣,系统打造品牌,创造编辑力作,才能有效提高以国家出版基金项目为代表的重大工程质量,从而在此基础上推进出版转型升级,推动出版业高质量发展不断取得实效。

Practicing the“Four Forces”requirement is very important for publishing enterprises to improve the quality of major projects in the new era.Relevant cases of APG Time show that publishing enterprises can effectively improve the quality of major projects represented by national publishing fund projects only by effectively enhancing their foot,eye,brain and pen power,exploring high-quality resources,scientifically choosing the best or the worst,systematically creating brand and representative editorial works.On the above basis,publishing enterprises can give impetus to the publishing transformation and upgrading,and finally promote the high-quality development effectively.