我国电影产业数字化转型问题研究

Research on the Digital Transformation of China’s Film Industry

中国电影产业近十年取得长足发展。随着大数据、物联网、人工智能的兴起,电影产业在数字化转型方面机遇与挑战并存。传统电影企业与互联网平台企业正在产业内积极布局,相互渗透。中国电影企业必须在剧本创作、生产制作、宣传发行、影院管理等各个环节采取有效措施应对现阶段的数字化转型挑战。政府应该提供金融支持、给予税收优惠、构建人才培养机制、加快国内外交流学习机制以促进中国电影产业的数字化转型。

China's film industry has made great progress over the past decade.With the rise of big data,In ternet of Things and artificial intelligence,the film industry faces both opportunities and challenges in terms of the digital transformation.Traditional film enterprises and Inter net platform enterprises are actively investing in the industry and cooperating with each other.The Chinese film enterprises must take effective measures in screenplay writing,production,publicity and distribution and theater management to deal with the challenges of digital transformation at the present stage.The government should provide financial support and tax incentives,and build a talent training mechanism and a mechanism for having exchanges with other countries in order to promote the digital transformation of China's film industry.