城市治理中的网络议程设置——基于“漳州PX事件”的社会网络分析

The Setting of Network Agenda in Urban Governance:A Social Network Analysis of PX Event in Zhangzhou

在中国的城市治理中,公众通过以社交媒体为主要平台的网络参与可以改变公共议程设置模式。地方政府在进行城市治理实践中也开始形成新的网络议程设置机制,可将之概括为“蜂王模式”。在网络参与新制度环境下,地方政府在议程设置及整个决策过程中主动回应、主导公众网络参与。“蜂王模式”的作用机理体现在,地方政府已经认识到在公共议程设置中公众的网络参与对城市治理可以发挥积极作用。于是议程设置的机制也出现变化,地方政府主动回应网民诉求和发布相关信息,从而主导议程设置。

The online participation with the social media as a main platform plays a crucial role in public agenda setting.Micro-blog public opinion diffusion is formed by social network analysis(SNA)with the case of"PX Event in Zhangzhou"as an example to make a qualitative and quantitative analysis for solving whether and how the public change the setting model of public agenda through on line participation in the governance of the Chinese cities..By introducing the public agenda setting theory*the paper focuses on the practice of the local governments urban governance under the environment of internet participation,and the mechanism of the network agenda.Through that,the new characteristics of agenda setting can be distinguished at a micro level.And this paper extends the existing research discourse domain of urban governance and public agenda setting and further generalizes the Queen Bee Mode to explore the new direction of research.