第二届全国高校图书馆阅读推广案例大赛获奖案例分析

An Analysis of the Winning Cases in the Second National University Library Reading Promotion Competition

[目的/意义]通过对第二届全国高校图书馆阅读推广案例大赛获奖案例进行分析和比较,发现高校图书馆阅读推广活动中的优势与不足,为今后高校图书馆阅读推广给予经验上的指导。[方法/过程]采用文献调查法和网络调查法,对获奖案例进行类别、内容分析,探索获奖案例的特点,并提出建议。[结果/结论 ]第二届全国高校图书馆阅读推广案例大赛获奖案例分为主题活动类、读者组织类、出版物类、新媒体推广类、其他类共五大类别。这些案例的特点可总结为四个方面:智能技术在阅读推广中得到广泛应用;新颖的主题促进阅读推广活动的开展;多元的渠道便于阅读推广活动的宣传;注重"书式生活"的阅读推广方式。对高校图书馆阅读推广活动的持续推进提出几条建议:阅读推广的品牌化和系列化;阅读推广扎根和融合于校园文化;注重分层阅读,设计有针对性的阅读推广方针与方式;健全阅读推广保障机制。

[Purpose/significance] Through the analysis and comparison of the winning cases of the Second National University Library Reading Promotion Case Competition, this paper finds out the advantages and disadvantages of the reading promotion activities in university libraries, and provides the experience guidance for the future university library reading promotion. [Method/process] Literature survey and online survey are adopted to analyze the category and content, explore the characteristics of the winning cases, and put forward some suggestions. [Result/conclusion]The winning cases are divided into five categories: theme activity, reader organization, publication, new media promotion and other categories. The characteristics of these cases can be summarized into four aspects: wide application of intelligent technology in the reading promotion;facilitation of novel themes to the development of reading promotion activities;multi-channel publicity of reading promotion activities;the reading-oriented way of reading promotion. Several suggestions are put forward for the continuous development of university library reading promotion activities: branding and serialization of reading promotion;reading promotion rooted and integrated in campus culture;stratified and targeted reading promotion guidelines and approaches and improving the reading promotion guarantee mechanism.